By Marcy Kennedy (@MarcyKennedy)
Each month you can find me guest posting for Janice Hardy’s Fiction University on topics related to self-publishing.
I’ve recently started a new series on advertising strategies for independent authors. Advertising can be a bit controversial because it can eat up a lot of money and give few results. When it works, however, it can help bring a book the attention it needs to find new readers.
Here are the first two posts: